Startup Cinema

The Downfall of Unicorn, Theranos and its Founder: TV series ‘The Dropout.’
CEO of Theranos, Elizabeth Holmes, was convicted on four counts, including fraud, and is awaiting her final sentence in September. Theranos was a unicorn company with an enterprise value of US$ 9 billion. How did this happen? Since childhood, Elizabeth Holmes was very ambitious. From a young age, she planned

How did WeWork Become WeCrashed?
WeCrashed is about the founders and investors of WeWork, a company specializing in shared offices, and is currently listed on the New York Stock Exchange (NYSE). We can easily find WeWork signs in major cities worldwide, including Seoul. But why do we say that WeWork “exploded”? The reason is that

‘Founder’: Is McDonald’s Just a Hamburger Company?
In 1954, when the concept of fast food didn’t exist, Ray Kroc went to a hamburger restaurant to sell multi-mixers that could make several milkshakes at a time. However, the owner of that restaurant rejected Kroc’s proposal. As you can see, selling even one multi-mixer is not easy. But one

A Blank Check and Branding: The Power of Name Recognition
In a market where demand is rapidly growing, companies perform better than one might think while providing low-quality products and services. However, the companies that eventually come out on top are those that provide brand recognition and offer high-quality products and services. The movie ‘Founder’ can offer important lessons about

The Man vs. The Market: How “The Big Short” Shocked the Financial World
The movie The Big Short shows how hedge fund experts made huge profits by predicting the housing market collapse and short-selling the market (in other words, betting on market declines). One day, in 2006, hedge fund manager Michael Burry noticed an increase in delinquency and default rates on real estate

‘Moneyball’: A David and Goliath Story
This film tells the story of the Oakland Athletics, a small American major league baseball (MLB) team, that overcame ignorance and prejudice about the nature of baseball and recruiting talent. Billy Beane was a young general manager for the Oakland Athletics with a passion for baseball. Despite working with a
